Genova Liguria Film Commission: the results of 2016 and prospects

Genova Liguria Film Commission: results of 2016 and prospects

Presented in recent days the results and activities of the Genova Liguria Film Commission in the year 2016.

The data

A positive balance, after the critical issues of 2014, that underlines significant signs of recovery for the second consecutive year.

The productions have been 110. A slight decline in the number of productions from the previous year, but all other indicators are growing. Especially those that relate to the impact on the economy and local development.

It is significant first of all the presence of international productions, around 25% of the total. Productions that have affected as many as 13 countries. In particular the UK, France, Netherlands, Austria, Germany, Belgium, Gibraltar, Canada, Japan, China, India, Indonesia, Uruguay.

It is important to emphasize the ability of ligurian institutions to attract film productions in their territory. Despite the Liguria has not appropriated any funds for the incentivization of them and, for this reason, it has paid a price for other regions that have them.

Production days were up 20%. It has increased considerably the average of days of shooting per each production, from 2.42 days in 2015 to 3.16 in 2016.

The working days for technical, local actors and extras are increased  in 2016: they amounted to about 5,500.

The economic impact (the Genova Liguria Film Commission uses to calculate it a standard multiplier used by the European Film Commission) has increased in 2016 by 9,8%. The overnight stays grew by 11.3 % with a result, reported in recent years, second only to 2012.

The productions

The 110 productions in 2016 are as follows: 7 feature films and TV dramas; 14 short films; 31 TV programs; 9 documentaries; 21 spots; 17 video clips and 11 photo shoots.

Some of the main productions of 2016.

Rosy Abate – TV series.

The fiction, spin off of Squadra Antimafia, starring Giulia Michelini. Produced by Taodue.

Shooting interested many locations: Finale Ligure, Pietra Ligure, Borgio Verezzi, Savona, Noli, Loano, Sanremo, Ventimiglia.

Fortunata

The new movie by Sergio Castellitto on a script by Margaret Mazzantini and produced by Indigo Film. Important cast with Jasmine Trinca, Stefano Accorsi, Alessandro Borghi, Edoardo Pesce and Hanna Schygulla. Locations of the film: Rome and Genoa and Sanremo in Liguria.

Dalida

The film was released in France in january. On february 15 it was screened in italy on RAI 1 with a great success. Directed by Lisa Azuelos, it was produced by Bethsabée Mucho/Pathé. Starring a good and fascinating Sveva Alviti, Riccardo Scamarcio and Alessandro Borghi who plays Luigi Tenco. Sanremo is one of main locations of the movie.

La promesse de l'aube

The movie directed by Eric Barbier starring Charlotte Gainsbourg and Pierre Niney. Produced by Jerico and Nexus Factory, it was shot in Bordighera.

To be a better man

The popular chinese TV Series, produced by Le Eco and directed by Zhang Xiaobo, starring the great actress Sun Hong Lei. It was screened in China on Jangsu Television / Zhejiang TV, in Malaysia, in Singapore, in US with great success. Locations in Liguria are Genoa and Rapallo.

The promise

An indonesian production directed by Bambang Drias starring Dara Rizki Ruhiana.

The locations

Importantly, the film productions have interested in a very diffuse way the towns of Liguria.

It is balanced geographical distribution between Genoa, the Riviera di Ponente and Levante, the hinterland. And so also by type (modern and historical venues, natural and monumental).

The municipalities involved have been well 24: Genova, Ventimiglia, Bordighera, Sanremo, Imperia, Alassio, Finale, Loano, Noli, Borgio Verezzi, Pietra Ligure, Savona, Arenzano, Sori, Camogli, Rapallo, Santa Margherita, Portofino, Chiavari, Sestri Levante, Vernazza, Varese Ligure, Ameglia, Portovenere.

Creative enterprises and training

The support activities to productions were of course the main ones. It should be stressed, however, another important aspect on which the Genova Liguria Film Commission has focused in recent years. The construction of a model in which it is possible integrate so virtuous the support to film productions and the growth and development of local audiovisual industry.

With regard to the first point it should be noted the project Polo Companies Creative Cornigliano (PACC), launched in 2008 after the transfer of the headquarters of the Genoa Liguria Film Commission at Villa Brombini in Cornigliano, neighborhood of Genoa  located along the coast.

The PACC has gone from the initial 9 to 60 companies today and from 19 workers to 164, making it one of the top ten cluster of creative businesses in the country.

The companies operate in various fields: production and audiovisual services, photography, printing and packaging, web graphics, communication, video-games and realization of virtual environments, music and theater production, recording and dubbing, drones, set design, casting, web journalism, software development.

In this context, the training becomes a strategic element and various initiatives are been developed in this field. The Creative Workshop, addressed to SMEs and creative professionals. The Game Happens, one of the most important events for training in the videogames industry. And then the MAIA Workshops, targeting young European audiovisual producers; Cinepiano, courses aimed at companies of PACC, the courses for Directors of Photography and Inspectors of Production.

The opinion of the protagonists

We listen to the opinion of three institutional actors: Ilaria Calvo, Councillor responsible for Culture of the Region of Liguria, Andrea Rocco and Enrico Da Molo respectively Director and President of Genova Liguria Film Commission. It is interesting to note that the Head of Culture in her interview announces that it is in an advanced stage of drafting the preparation of a regional call for encouraging the audiovisual industry, which should eliminate the gap with other regions that we first highlighted

Forecasts for 2017

Also for 2017 the forecasts are positive, being already in the pipeline some quality productions. Among which are:

Free Prince - The biopic on Fabrizio De André for RAI 1 (3 weeks in Liguria in march)

The dream of the caliph (in march) starring G.Giannini, M. Ghini, C.Crescentini, Marisa Paredes

Indian Film – detective fiction – 6 weeks in Liguria (in july or in september)

TV comic format, produced and made in Liguria –30 episodes

Game Show TV, 45 episodes